Deals
U.K. Startup Blippar Considers New Funding After Fresh Losses
- London-based company counts McDonald’s and Disney as clients
- Blippar hoping to raise new funds over the next few months
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U.K. startup Blippar.com Ltd reported a widening loss in its latest results, and said it would need to raise new capital in its bid to become a major force in augmented reality.
The London-based advertising and artificial intelligence company, which counts McDonald’s Corp. and Walt Disney Co. as clients, closed its office in Amsterdam in July 2016, and cut back staff in Japan in early January, following a review of the business’s resources.