Taco Bell Is Making a Taco Shell Out of Fried Chicken
- Mexican chain will add chicken shell to capitalize on trend
- Burger chains such as Shake Shack also embracing fried chicken
Naked Chicken Chalupa
Source: Taco Bell via Business WireThis article is for subscribers only.
With much of the fast-food industry embracing fried chicken despite health concerns about the greasy fare, Taco Bell is making its own foray into the category.
The Mexican-themed chain will begin serving a new chalupa this month with a shell made out of fried chicken, rather than corn or flour. The item is an attempt to capitalize on record-high demand for chicken while still appealing to its customers’ desire for over-the-top food combinations. The division of Yum! Brands Inc. has been experimenting for years to find a fried-chicken item it could add to its menu.