Disney’s Millennial-Focused Freeform Tries Out Netflix’s Model
- Network puts full season of ‘Beyond’ drama online for binging
- Formerly ABC Family, the channel retools for older audiences
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With so many millennials watching videos on phones and tablets these days, Walt Disney Co.’s Freeform cable network tried something new with the Jan. 2 premiere of “Beyond.”
Fans who went to the Freeform website or app could view all 10 episodes of the fantasy drama. While that’s typical for streaming services like Netflix Inc., which load full seasons of shows on their websites, it was a first for a Disney channel. Many viewers watched all 10 hours in one sitting, devouring more than two months of TV in less than half a day.