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Why Twitter Is Vital and Struggling at Same Time: QuickTake Q&A

Bloomberg business news

Twitter Stumbles as 4Q Revenue, Sales Growth Stall

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At any given moment, millions of people around the globe are using Twitter to share news and opinions, gossip and jokes. At least some are also debating Twitter’s fate. It’s the social media giant that nobody wants to buy and the favored communication tool of U.S. President Donald Trump. How can a company be such a success and failure at the same time?

Being liked by the president doesn’t translate into money. Its fourth-quarter revenue of $717 million fell short of the $740 million average analyst estimate, according to data compiled by Bloomberg. Sales growth was 1 percent, way down from 48 percent a year earlier. As fewer people join -- Twitter added 2 million new users, bringing the total number of people who log in monthly to 319 million -- Twitter has had trouble wooing advertising dollars.