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Delicious Irony: BuzzFeed’s Old-School Cookbook Is Bestseller

  • ‘Tasty’ recipe book sells more than 100,000 copies in 2 months
  • 170 million online views for video on how to make sliders

BuzzFeed, famous for its viral quizzes, listicles and exploding watermelon videos, has added another line to its colorful resume: bestselling publisher.

The online media outlet has sold more than 100,000 copies of its self-published “Tasty the Cookbook” in less than two months. It marks BuzzFeed Inc.’s biggest success yet in its recent e-commerce push and highlights how new technology lets authors, especially those with large online followings like BuzzFeed, bypass the traditional gatekeepers of book publishing.