BuzzFeed, famous for its viral quizzes, listicles and exploding watermelon videos, has added another line to its colorful resume: bestselling publisher.
The online media outlet has sold more than 100,000 copies of its self-published “Tasty the Cookbook” in less than two months. It marks BuzzFeed Inc.’s biggest success yet in its recent e-commerce push and highlights how new technology lets authors, especially those with large online followings like BuzzFeed, bypass the traditional gatekeepers of book publishing.
