Audi Poised to Narrow U.S. Luxury Sales Gap If Trump Allows
- VW’s luxury brand gained on BMW, Mercedes in U.S. last year
- Q5 plant in Mexico exposes Audi to greater risk than peers
Audi's Keogh: People Really Want Luxury SUVs
Volkswagen AG’s Audi, the lone brand among the top six luxury lines in the U.S. to increase sales last year, is poised to keep gaining ground on Mercedes-Benz, Lexus and BMW -- as long as President-elect Donald Trump doesn’t intervene.
Audi’s U.S. sales increased 4 percent in 2016, bucking the trend of declines by the three premium industry market leaders, plus Cadillac and Acura. While a new Q5 sport utility vehicle plant in Mexico opened in the second half and helped boost deliveries, it’s now one of the factories facing Trump’s threats of tariffs on imported autos.