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Alibaba Sues Sellers of Fake Swarovski Watches in Crackdown

  • China e-commerce giant takes legal action against vendors
  • U.S. in December had placed Alibaba on a blacklist for fakes
Bloomberg business news

Alibaba Cracks Down on Sellers of Fake Swarovski

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Alibaba Group Holding Ltd. sued two vendors it said used the company’s Taobao website to sell counterfeit Swarovski watches, just weeks after the site was labeled a haven for knockoffs by U.S. regulators.

The lawsuit is the first legal action taken by an e-commerce site in China against sellers of counterfeit goods and Alibaba seeks 1.4 million yuan ($202,000) in damages, the company said Wednesday in a statement. The case filed with the Shenzhen Longgang District People’s Court is part of Alibaba’s larger efforts to root out counterfeit goods on its shopping sites. The company said it intends to take similar legal action against other vendors.