Amazon Reports Best Holiday Yet With Record Orders for Echo
- More than 70 percent of Amazon shoppers used a mobile device
- Online retailer had trouble keeping Alexa speakers in stock
Alexa Spurs Amazon’s Best Holiday Yet
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Amazon.com Inc. said it had its best holiday season yet, having shipped more than 1 billion items through its Prime and Fulfillment services, and receiving a record number of orders for its own Alexa devices.
Sales for Echo speakers based on Alexa’s voice-recognition software were nine times more than the 2015 holiday season, Amazon said in a statement Tuesday. The Seattle-based company had trouble keeping them in stock despite “ramped-up production,” said Jeff Wilke, chief executive officer worldwide consumer.