How One Huge American Retailer Ignored the Internet and Won
TJ Maxx and sister chain Marshalls know how to get you in the store—and there are still a few days left until Christmas.
TJ Maxx, Marshalls Still Know How to Get You Into Stores
This article is for subscribers only.
When Kimberly Dulude steps into a TJ Maxx store near her job at the Massachusetts Institute of Technology, she likes to begin perusing a clearance aisle in the back. Then she works her way up to shoes. Beauty is next, and so on until she gets to the front. The 29-year-old does buy stuff online all the time–just not from TJ Maxx. The store, she says, provides the thrill of the hunt.
“I kid you not, I could spend hours in there,” said Dulude.