Teen Vogue's New Strategy: Tackling Trump News and Makeup Tips
Since adding hard news to its mix of fashion and celebrity fare, online traffic has tripled for the young women's publication.
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For readers adjusting to strange encounters with online political news, both real and fake, one established publication has managed to do more than its share of the unexpected in this election year. "Somehow Teen Vogue managed to perform actual journalism AND sell overpriced satin rompers," reads a typical Twitter message from a excitable reader. "AT THE SAME DAMN TIME."
"I feel attacked but also validated!!!," replied Phillip Picardi, Teen Vogue's digital editorial director.