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Alibaba Lawsuit Throws the Spotlight on Fake Reviews

  • One site allegedly enlisted 5,000 people for fake comments
  • China e-commerce plagued by fake reviews and transactions
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Alibaba Fights Fake Reviews and Transactions

A lawsuit filed by Alibaba Group Holding Ltd. is shining a light on the fake reviews and purchases on its websites.

China’s biggest e-commerce operator sued Shatui.com, which allegedly links merchants with people willing to falsify purchases and write positive comments that can drive sellers up Alibaba’s rankings. The suit in Hangzhou West Lake District People’s Court is seeking 2.16 million yuan ($310,000). Alibaba worked with authorities that raided Shatui’s office and took away its accounting books for allegedly rigging the market, the official Xinhua news agency reported.