Assassin's Creed Tests a New Marketing Ploy: Virtual Reality
Betting the technology will become mainstream in the coming years, big brands and startups alike are starting to dabble with VR advertisements.
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Assassin's Creed, the movie version of the popular role-playing game that opens in the U.S. on Dec. 21, is being promoted with typical Hollywood bombast: trailers, posters, interviews with star Michael Fassbender.
Then there's the virtual reality twist. At select AMC theaters, moviegoers can don an Oculus Rift VR headset from Facebook and become a (passive) character in a scene. Without giving too much away, the experience involves taking part in a dramatic escape, including sword fights, alongside Fassbender's brooding Aguilar de Nerha.