Driverless Cars Seen Endangering the Future of Brands Like Chevy
- After a century of name-building, existential threat looms
- Comfort, technology, trust are keys to remaining relevant
Race To Build Self-Driving Cars Accelerates
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When cars drive themselves, passengers may not care if they ride in a Chevy or a Ford.
After a century of building automotive brands based on how they drive, carmakers face an existential threat in the coming age of autonomy. If a customer no longer pilots a vehicle, the marque of its maker may become irrelevant. After all, most people don’t reserve a flight because it’s on a Boeing or an Airbus, so automakers are trying to turn today’s cars into a connected extension of the home or office to keep their names vital.