Inside Pixar's Gamble to Make Toy Story a Hit

Steve Jobs' cash-strapped startup planned the release of its first feature film just nine days before going public.

Computer animated movies are everywhere these days. But in 1995 when Pixar was preparing to release Toy Story, the public had never seen a fully computer-animated movie before. Toy Story was years in the making and for Pixar everything was on the line. This week, Bloomberg Technology's  Brad Stone and Pia Gadkari take us back to those final months, when CEO Steve Jobs, CFO Lawrence Levy and Pixar's other employees were racing to finish their first feature film, while also planning a make-or-break IPO.

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