AMD Says Zen, Chip That Must Win, Will Compete With Intel

  • New desktop PC processor to debut in first quarter of 2017
  • Company has been ceding market share to Intel for years
Photographer: Andrey Rudakov/Bloomberg
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Advanced Micro Devices Inc., struggling to hold on to shrinking market share in personal computer processors, said a new product debuting early next year will make it competitive in high-end machines used by gamers.

The company showed off a test version of a processor based on its Zen design running side by side on the same tasks against a computer powered by an Intel Core i7 6900k. The new Advanced Micro Devices processor, which wasn’t running at its full capacity, uses less electricity and won the test, according to the company’s presentation.