Pursuits
East End Hipster Home Gains Beat West London in Price Flux
- New builds in Aldgate are now 8% cheaper than in Kensington
- Younger home buyers like edgy vibe on City of London fringe
Architectural hoarding outside the construction site for a new block of apartments in Aldgate.
Photographer: Mike Kemp/In Pictures via Getty ImagesThis article is for subscribers only.
London’s top earners are bypassing the millionaire enclaves of west London for homes on the fringes of the City of London financial district, causing the value of new properties to soar in areas favored by hipsters and technology workers.
The regeneration of Aldgate through Internet start ups, the opening of gastropubs and improved transport links has made the neighborhood popular with millennials who want to live near where they work. Cheaper office space has enticed companies including Uber Technologies Inc. and Aecom Technology Corp. to move to the area, a seven-minute walk from the financial district, boosting demand for homes.