Pursuits
Michael Jordan Wins Rights to His Chinese Name in Court
- Basketball star sued sportswear-maker Qiaodan Sports in 2012
- China top court says Jordan’s Chinese name ‘well-recognized’
Air Jordan shoes.
Photographer: Molly Bartels/AP PhotoThis article is for subscribers only.
China’s top court ruled that Hall-of-Fame basketball player Michael Jordan can have his name back.
The Supreme People’s Court on Thursday revoked the rights of local sportswear-maker Qiaodan Sports Co. to use Jordan’s last name written in Chinese characters, handing a partial victory in his four-year campaign to win legal protection for his name that helps sell gear such as Nike Inc. sneakers and clothing worldwide.