SHE’s No. 2: Gender Diversity Lures Buyers to One of 2016's Top ETF Debuts
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Here’s a different way to diversify your portfolio.
Looking at the 10 biggest exchange-traded fund launches of 2016, nine are focused on “smart beta” strategies that are so in vogue with portfolio managers. But coming in second was a fund of a completely different flavor: State Street Corp.’s SPDR Gender Diversity ETF. Its ticker symbol? SHE.