Under Armour Inks Deal to Place Logo on Front of MLB Jerseys
- Ten-year partnership will begin by 2020 baseball season
- Fanatics will handle licensed items in revenue-sharing deal
Progressive Field during the second inning in Game Two of the 2016 World Series between the Chicago Cubs and the Cleveland Indians in Cleveland, Ohio, on Oct. 26, 2016.
Photographer: Jamie Squire/Getty ImagesUnder Armour Inc. struck another blow in the fight for exposure by inking a sponsorship deal with Major League Baseball that will put its logo on the chest of every jersey.
The 10-year partnership, in which Under Armour will provide on-field uniforms and training gear for MLB players, will begin no later than the 2020 season, according to the league. Closely held Fanatics Inc. will manufacture licensed products -- including hats, jackets and T-shirts -- sold to fans at retailers like Dick’s Sporting Goods Inc. or online. Under Armour will aid in the design of these items. While terms of the deal weren’t disclosed, Under Armour will share in the revenue stream coming from fans.