Boring Wall Street Analyst Notes Are Out. Bold, Funny Are In
- Dylan, Notorious B.I.G. lyrics tapped to hook readers
- Emphasis on ‘original, anticipatory ideas’: BofA’s Browning
Clickbait for Wall Street: Why Boring Notes Are Out
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Call it clickbait for Wall Street.
But instead of 17 Cat Vines That Will Slay You Every Time, Bank of America Merrill Lynch is putting its hard-won reputation as the world’s top-ranked researcher on the line as it seeks to redefine how to sell ideas to the financial elite.