Rockets First NBA Team to Dedicate Front Office Slot to Esports

  • Sebastian Park, 25, named director of esports development
  • Owner Les Alexander looking to invest in $500 million industy

James Harden #13 of the Houston Rockets shoots the ball against the Sacramento Kings in Houston, Texas, on April 13, 2016.

Photographer: Bill Baptist/NBAE via Getty Images
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The NBA’s Houston Rockets have hired an esports executive to guide the franchise into the rapidly growing world of competitive video gaming.

Sebastian Park, who starts Thursday as director of esports development, will assess how the Rockets and owner Les Alexander can join the $500 million industry, both as an investment and to expand the reach of the 49-year-old basketball franchise.