Carmakers Sustain Sales With Big Discounts and the Occasional TV
- November U.S. sales probably rose aided by seasonal incentives
- GM with $10,000 discounts on trucks seen among biggest gainers
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Deep dealmaking wrapped in a holiday bow brought U.S. carbuyers back into showrooms in late November, saving a month whose first half was dominated by a nasty political campaign.
“Fifty percent of the people were convinced the world was going to end no matter what happened” with the presidential election, said Sean Sellers, general manager of Charles Gabus Ford in Des Moines, Iowa. “It took some of those people out of the market” at the start of the month.