Little Bras Are Lifting Sales for American Eagle
The mall retailer’s Aerie bralettes are all the rage.
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Bralettes are undoubtedly having a fashion moment. But are they here to stay?
That’s the “million-dollar question,” according to Jennifer Foyle, president of lingerie retailer Aerie. Lightweight and breezy, bralettes are a more comfortable alternative to padded bras with underwire—and they’re what the label is best known for.