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Swiss Watchmaker Breitling Said to Be Considering a Sale

  • GCA Altium said to be advising watchmaker on sale process
  • John Travolta, David Beckham among the brand’s endorsers
A Breitling Chronomat 41 Airborne wristwatch
Photographer: Gianluca Colla/Bloomberg
Updated on

Breitling, the Swiss watchmaker known for aviation-themed timepieces worn by actor John Travolta, is weighing a sale, according to three people familiar with the matter.

The process is still in the early stages, said the people, who asked not to be identified as the deliberations are private. The most likely suitors are luxury-goods companies rather than private equity firms, two of the people said. Breitling is being advised by investment bank GCA Altium Ltd., the people said. No final decisions have been made and the company could decide against a sale, they said.