Holiday Price War Heats Up as Wal-Mart, Target Chase Amazon
- Brick-and-mortar chains offering bigger discounts than in 2015
- Wal-Mart steering customers toward ‘Cyber Week’ on Friday
Holiday Price War: Are Black Friday Deals Worth It?
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Wal-Mart Stores Inc., Target Corp. and other brick-and-mortar chains are counting on heavier discounts and a bigger online selection to help keep up with Amazon.com Inc. this holiday season.
As Black Friday ushers in the year-end shopping rush, chains are touting larger price cuts than in 2015 -- a gamble that maintaining market share is worth squeezing margins. Based on a Market Track study of holiday circulars, Wal-Mart is offering an average discount of 39 percent, compared with 35 percent last year. At Target, the price cuts grew to 38 percent from 36 percent.