Shake Shack Bets Against Peak Burger
“We’ve heard people are eating more healthy food for the past 30 years,” the company’s CEO says as he prepares a British expansion
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Shake Shack, countering claims the burger market is running out of juice, plans to open a new London flagship restaurant in the heart of the West End theater district as the burger joint accelerates its expansion in the U.K.
The site, formerly home to KFC, will seat about 100 diners, a few more than Shake Shack's recent New York opening on Herald Square, Broadway. The opening at Leicester Square is set for Dec. 8.