Russian Startup Sells Moneyball System to New York Islanders
- Iceberg uses computer vision to analyze ice hockey matches
- Software recommends best player combination based on big data
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A Russian startup selling an analytics platform for ice hockey has signed teams from the National Hockey League and Sweden’s top division, in a sign that big-data “Moneyball"-style management is advancing in one of its last unconquered major professional sports.
The New York Islanders, currently last in the NHL’s Eastern Metropolitan division, and the Swedish Hockey League’s Vaxjo Lakers, currently in seventh place, have both turned to Iceberg to improve performance, the Russian company said at a news conference in Moscow on Thursday. The startup is backed by Vlad Martynov, a former SAP SE country head for Russia. Iceberg already works with Sochi, from Russia’s Kontinental Hockey League, and Austria’s Red Bull Salzburg.