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Black Friday Merchants See Americans Exhaling After Election

  • With uncertainty gone, stores see consumers poised to spend
  • Thanksgiving weekend accounts for 15 percent of holiday sales
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Will Black Friday Bring a Happy Holiday for Retail?

Updated on

Now that Election Tuesday is over, retailers are counting on Americans turning their attention to Black Friday.

The National Retail Federation projects that about 137.4 million consumers will make purchases in stores or online over the four-day weekend that starts on Thanksgiving, marking the kickoff to the holiday shopping season. The amount Americans have spent has declined in the last three years, slipping 26 percent from 2013 to an average of $299.60 per person last year, according to the trade group.