Department Stores Change Tactics as They Lose Out to Screens
- Retailers offer more exclusive products and even cash rewards
- Industry may need to get more aggressive to stay relevant
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The beleaguered department-store industry, facing declining mall traffic and mounting online competition, will need more than Santa Claus to get customers in the door this year.
Retailers such as Macy’s Inc. and J.C. Penney Co. are preparing for the holidays by offering more exclusive products, store-in-store showrooms and -- in some cases -- cash rewards.