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Selfie Touch-Up App Meitu Gauges Interest in $750 Million IPO

  • Chinese mobile developer prepares listing in Hong Kong
  • Meitu offering could become city’s biggest tech IPO since 2007
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Photographer: Zhang Peng/LightRocket via Getty Images

Chinese mobile developer Meitu Inc. started testing demand for a proposed Hong Kong initial public offering of about $750 million, which could become the city’s biggest technology listing in nearly a decade.

The Xiamen-based company, which makes apps used to touch up selfie photos, will gauge interest from potential investors from Monday through Dec. 2, according to terms for the deal obtained by Bloomberg. Meitu plans to use about 35 percent of the IPO proceeds to expand its smart hardware business, while around 25 percent will go toward strategic investments and acquisitions.