Volkswagen Gives Its SUV a Name Americans Can Pronounce
- Automaker dumped Teramont for new SUV after dealer feedback
- New model, now dubbed Atlas, joins Tiguan and Touareg SUVs
Volkswagen's Place in U.S. Economy and Trade
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Volkswagen, seeking to recover from its diesel emissions-cheating scandal, is betting that a jumbo-sized sport utility vehicle will persuade more U.S. consumers to give it another chance -- now that the seven-seater has a name they can pronounce: Atlas.
The name initially proposed by company bosses in Wolfsburg, Germany -- the Teramont -- had landed with a thud when it was run by U.S. dealers months ago. Customers already had to grapple with two SUVs with unusual names, the Touareg and Tiguan.