Mercedes Seeks Cash Boost With Limited $323,000 Maybach Open-Top

Mercedes-Benz is rolling out a 300,000-euro ($323,000) limited-edition convertible under its ultra high-end Maybach nameplate, as the German automaker seeks to burnish its luxury image and bankroll its investment in electric cars.

With a limited run of 300 vehicles, the Mercedes-Maybach S650 will be available next year and come with quilted leather seats, matching luggage and a device that projects its logo onto the curb, Mercedes parent Daimler AG said in a statement at the unveiling at the L.A. Auto Show on Tuesday. Maybach’s first cabrio takes aim at Rolls-Royce’s Dawn, which sold better than expected after coming to market last year, even though demand for cheaper convertibles is floundering.