Facebook Finds More Ad-Metric Errors, Vows Clarity About Fixes
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Facebook Inc. said it discovered several mistakes in its reporting of metrics to partners and advertisers and vowed to be more transparent about errors in the future as it fixes the issue.
The social-networking company conducted a broad review after discovering three months ago that it had overstated how long people watched videos on its site. The miscalculation wasn't broadly disclosed, sparking some criticism of the social network. Now, Facebook says it has found four other instances where it miscalculated reach on its site, including overstating how long people spent reading Instant Articles and how many people interacted with businesses' Facebook Pages.