United's New Basic Economy Fare Doesn’t Buy You Overhead Bin Space

  • Basic economy passengers will lack access to overhead bins
  • Airline is also studying premium offering for economy class

United Airlines jets at gates at O'Hare International Airport.

Photographer: Scott Olson/Getty Images
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United Continental Holdings Inc. is looking to create a more varied economy class with offerings for budget travelers, bigger spenders and those in between.

The airline will begin selling its “basic economy” fare in January, wooing passengers who want the cheapest tickets and are willing to forgo most other privileges. Those fliers will board last and won’t be allowed to store a bag in the overhead bins. United is also exploring a premium economy product providing bigger seats and more perks.