Lyft Mocks Uber in New Ad Campaign
Second-largest U.S. ride-sharing service shaves its pink mustache symbol
This screenshot shows an ad from a Lyft marketing campaign launched in late 2016
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In an ad, three executives in black suits sit in black chairs in a black room, plotting against ride-sharing startup Lyft Inc.
"We've got to slow them down. How are we going to do it?" one executive asks. "Spikes strips?" his colleague suggests. The words "Ride Corp" hang behind them. But you know what company they really work for.