Pursuits

Ivanka Trump’s Brand Revamping Marketing Policies Post-Election

  • Employee had sent alert to journalists about gold bracelet
  • Business is ‘still making adjustments,’ brand president says

Trump's Unprecedented Potential Conflicts of Interest

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Ivanka Trump’s fashion brand is revamping its policies in the wake of criticism that the business is trying to profit from her father’s rise to the White House.

Her company drew flak after sending a “style alert” to journalists on Monday promoting a gold bracelet that Ivanka Trump wore during an interview on CBS Corp.’s “60 Minutes.” The piece is part of the Ivanka Trump Fine Jewelry collection.