Bill Gates-Backed Research Network Targets Advertising Revenue
- ResearchGate has 11 million researchers and scientists on site
- Berlin-based startup says advertising allows it to remain free
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ResearchGate, a networking website that millions of scientists and researchers use to share and collaborate, has so far largely avoided the thorny work of turning a profit. With $35 million in backing from Bill Gates and several prominent venture capitalists, the company has had the luxury of focusing on growing its service.
Now the Berlin-based company is taking aggressive steps to become a money-making enterprise, rolling out new advertising products to allow businesses to target ads toward its 11 millions users.