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Estee Lauder to Buy Makeup Brand Too Faced for $1.45 Billion

Transaction is largest takeover in Estee Lauder’s history
Too Faced lets company reach younger cosmetics shoppers

A Too Faced Cosmetics Inc. display stands in the department store of the Siam Paragon shopping mall in Bangkok, Thailand, on Wednesday, Dec. 3, 2014. Consumer prices in Thailand, Southeast Asias third-largest energy consumer, rose 1.26 percent in November, giving the central bank leeway to cut interest rates and spur the slowest growth in three years.
Photographer: Bloomberg/Bloomberg via Getty Images

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By Nick Turner and Stephanie Hoi-Nga Wong

November 14, 2016 at 10:23 PM UTC

Updated on

November 15, 2016 at 4:36 PM UTC

This article is for subscribers only.

Estee Lauder Cos., making the biggest acquisition in its history, agreed to buy cosmetics company Too Faced for about $1.45 billion, scooping up a makeup brand that’s popular with millennials.

Too Faced, which is expected to top $270 million in net sales this year, will help Estee Lauder expand in e-commerce and specialty stores, according to a statement Monday. The purchase is expected to be completed next month.