Amazon Files Lawsuits to Keep Counterfeit Goods Off Website

  • Online retailer steps up effort to fight fakes before holidays
  • Amazon working to bolster credibility of its marketplace
Photographer: David Paul Morris/Bloomberg
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Amazon.com Inc. filed two lawsuits against vendors allegedly selling counterfeit goods through its internet marketplace, stepping up efforts to keep fakes off the site heading into the holiday shopping season.

One suit targets ToysNet of Hacienda Heights, California; Disk Vision of Brandon, Florida; and individuals who Amazon says sold counterfeit Forearm Forklifts, straps used to carry heavy and bulky items. Amazon said it removed the fake items in June, and said Disk Vision forged an invoice to trick Amazon into reinstating the product listing. Another lawsuit targets several individuals who allegedly sold bogus TRX Suspension Trainers, an exercise system. The lawsuits were filed Monday in state court in Seattle. Amazon provided copies of the complaints, which couldn’t immediately be verified in court records.