The 12 Rules for Not Getting in Trouble at Katz's Deli

Jake Dell, owner of the bucket-list New York icon, takes his pastrami very, very seriously.
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If there is an official deli season, it's right about now. The weather is cool, the bathing suits are gone (at least until winter break), and it’s not yet roast-every-food-you-can time of year.

It’s also full-on tourist season in New York, which means that the lines at Katz’s Deli are going to become even longer than they are. Jake Dell, the 29-year-old (truth) owner of Katz’s, talks like he’s a 75-year-old deli guy and has strong opinions about how to behave at his deli—and every classic Jewish deli. (In fact, he grew up at the place; his grandfather, father, and uncle officially bought it almost 30 years ago.) He wants you to know what they are. Because he's not afraid to kick you out.