Snapchat Starts Selling Spectacles in Vending Machines, Luring Resellers
The camera-equipped sunglasses went for as much as $1,000 on EBay.
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Snap Inc.'s plan for selling Spectacles depends largely on hype and scarcity. The company began distributing the $130 Snapchat sunglasses, each with a built-in camera for shooting video, in a yellow pop-up vending machine on Thursday.
The plan seems to be working: It's already going for as much as $1,000 a pop on EBay. A couple dozen of the products are listed, with bids ranging from $200 to more than $500. EBay shoppers snapped up at least nine Spectacles listed on the site Thursday for $600 to $1,000 each.