McDonald’s Planning ‘Significant’ Boost in Technology Spending
- Chain to invest in next two years to improve customer service
- After all-day breakfast, company is focused on technology
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McDonald’s Corp., which replaced its CEO last year with the hope of turning around sales, plans to significantly increase its investment in digital endeavors, including self-serve kiosks and a mobile-ordering application.
The investment marks a “very significant acceleration” from current levels, Jim Sappington, executive vice president of operations and technology systems, said in an interview. He declined to give specific numbers, but said the spending will continue during the next two years and will be booked as capital expenditures and general and administrative costs.