Baidu to Seek Up to $500 Million for Waimai Delivery Unit

  • Waimai faces fierce competition for customers, restaurants
  • Chairman Robin Li has invested heavily in offline services

Riders for Baidu's Waimai food delivery service in Beijing.

Photographer: Qilai Shen/Bloomberg
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Baidu Inc. is seeking to raise as much as $500 million for its Waimai food delivery unit amid a costly battle with other Chinese internet giants for customers, according to people familiar with the matter.

The company is looking for at least $300 million and the funding round hasn’t been finalized, the people said, asking not to be identified as the details are private.