Fiat Chrysler Dials Down Rental-Car Sales in Echo of GM Play
- FCA dropped car models in favor of popular light trucks
- Biggest U.S. automaker has thrived while shunning bulk deals
Fiat Chrysler Automobiles NV vehicles.
Photographer: Luke Sharrett/BloombergThis article is for subscribers only.
Fiat Chrysler Automobiles NV is cutting back on discounted, lower-margin sales to fleet customers in the U.S., following General Motors Co. in a strategy that helped the larger rival post record third-quarter profit.
Fiat Chrysler trimmed fleet deliveries 23 percent in October, as the automaker’s total sales fell 11 percent, Ralph Kisiel, a spokesman at the company’s Auburn Hills, Michigan-based unit, said in an e-mail. He said the results reflect a strategy of reducing sales to daily-rental companies.