Alphabet Reveals Hardware Inventory Numbers for the First Time
- Google parent recently had $559 million in hardware inventory
- Line items hint that Google is serious about making gadgets
Google products, including the Pixel XL and Pixel, center, during a product launch in San Francisco, on Oct. 4, 2016.
Photographer: Michael Short/BloombergThis article is for subscribers only.
Google unveiled the first suite of hardware products it designed and made itself last month. Now its parent company is giving investors a first sign that this isn’t just a passing fad.
Alphabet Inc. reported a new inventory line in its latest quarterly filing with the Securities and Exchange Commission on Thursday. The holding company disclosed inventory of $559 million on its balance sheet at the end of September, reflecting the growing pile of hardware the company is trying to sell, such as its new Pixel phone that competes with Apple Inc.’s iPhone.