Corona Tackles Bud’s Football Dominance in Post-Summer Push
- Brand taps former NFL coach Jon Gruden as its pitchman
- Constellation trying to capitalize on Mexican beer boom
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Constellation Brands Inc.’s Corona beer, long pigeonholed as a summer brew, is moving from the beach to the football stadium.
The beverage company is pushing to get more Americans to drink Corona during National Football League games, a realm dominated by Budweiser. To woo NFL fans, Constellation has boosted its ad spending, redesigned its cans and hired former coach Jon Gruden as pitchman.