Apple Seeks to Reclaim Lost PC Market Share With New Macs
- Company reveals MacBook Pro with digital keyboard strip
- Laptop refreshes may bolster margins, help services growth
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Apple Inc. unveiled new Mac computers as it seeks to revitalize a product line that co-founder Steve Jobs once said would be rendered redundant by the iPad.
Overhauled MacBook Pro laptops and a new computer monitor were presented in a press conference at Apple’s Cupertino, California, headquarters. While laptops are traditionally more profitable for Apple than the iPad, customers often spend more on films, music and apps with the iPad, making it a long-term moneymaker. The new MacBook Pro has a Touch ID fingerprint scanner which makes it easier to buy online using the Apple Pay payments system.