Dish’s Sling Seen Passing 1 Million Users in Cord-Cutting Race

  • Ranks 6th behind Netflix, Amazon, Hulu, MLB,and WWE: Parks
  • Sling has head start on rivals like AT&T, Hulu and Google
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Dish Network Corp.’s Sling TV live online video service has surpassed the 1 million subscriber mark, according to a research firm that tracks streaming services, giving the satellite-television provider a head start before rivals like AT&T Inc., Hulu LLC and YouTube get into the market.

The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys and mobile data. Dish has never disclosed Sling’s subscriber number and spokesman Bob Toevs declined to comment. Bloomberg Intelligence estimates Sling had 671,000 subscribers at the end of June.