Augmented Reality Startup Daqri Said to Seek Up to $200 Million

  • Daqri makes augmented reality headsets for industrial workers
  • Secretive startup to use funds to expand in new tech field

The Daqri Smart Helmet is demonstrated during an event at the 2016 Consumer Electronics Show.

Photographer: Patrick T. Fallon/Bloomberg
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Daqri, a Los Angeles-based maker of augmented reality systems for workplaces, is seeking to raise as much as $200 million in private funding, according to people familiar with the matter.

The company plans to use the money to develop its augmented reality helmets, said the people, who asked not to be identified because the information is private.