Deals
AT&T Sets $35 Rate for Online TV, Will Test a La Carte Plans
- 100-channel-plus service, DirecTV Now, aims to unseat cable
- More choice, lower-cost offer comes amid Time Warner review
AT&T, Time Warner Deal Will Get Done: Gamco's Marangi
Photographer: Michael Nagle/BloombergThis article is for subscribers only.
AT&T Inc. set a price of $35 a month for a new online-streaming TV service with 100 channels or more, and the company may experiment with “a la carte” programming, giving customers choice on what channels they pay to watch.
AT&T, which is buying Time Warner Inc. for $85.4 billion, plans to unveil DirecTV Now next month as a response to online-only TV competitors like Netflix Inc. and Amazon.com Inc., which have been luring its customers away with lower-priced alternatives. With regulators set to review the merger, AT&T is attempting to show that the deal would benefit consumers in price and choice while offering a new competitor to cable-TV providers.